In Eure, Optimale Cosmétalogie Innovation manufactures products made in Normandy

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Optimale Cosmétalogie Innovation develops two brands: Le Blanc and La Savonnerie du Nouveau Monde. The company stands out for its traditional production methods. Everything is done on site, from formulation to shipping of the products. The director, Laurent LeBellegoemphasizes the importance of craft techniques to minimize environmental impact.

“Prioritize our know-how”

The company's ecological commitment is very strong:

We choose ingredients from organic farming out of conviction. Our products are certified organic and natural by an independent certifying body.

The company has seven employees. Two engineers are responsible for the research and development of new formulations, while contributing to the manufacturing of the products. Recently, cosmetic balms and dry products have expanded the offered range.

Local production

Employees were trained to manufacture all products, as Laurent Le Bellego decided not to outsource any stage of cosmetic manufacturing. “Our manufacturing is entirely carried out by hand: our products are cast, molded, cut and packaged in accordance with the regulations in force in the cosmetics sector. No industrial manufacturing machines are used, in order to favor our artisanal know-how.” Soaps, shampoos and bubble baths are in dry form and only require simple cardboard packaging. Packaging and labeling are done in-house.

Factory outlet

Optimale Cosmétalogie Innovation mainly sells via its online site, but also has a store on the production site in Pacy-sur-Eure. Émilie takes care of advising customers. Once a year, the company organizes a visit in collaboration with the Vernon tourist office. The director likes to point out that his new range of soaps and cosmetics is aimed at the whole family and not just women.

Optimale Cosmetology Innovation: 1st, rue Robert-Deshayes in Pacy-sur-Eure. Shop open from 9 a.m. to 5 p.m. Such. : 02 27 34 48 52.

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