Last April, Goldbach Audience announced the deepening of its partnership with the TF1 Group. Since the beginning of 2024, advertisers can already reserve Video Ads for Instream advertisements on the free streaming platform TF1+. On September 26, 2024, the French television giant announced the launch of the TF1+ application in Switzerland. TF1+ is now available on four screens (TV, Desktop, Smartphone and Tablet) as well as on the most common Smart TVs.
A larger premium inventory in French-speaking Switzerland
“The fact that Smart TV is now available for broadcast advertising on TF1+ makes the platform even more attractive for advertisers in French-speaking Switzerland,” explains Stefan Wagner, Managing Director Goldbach Audience. Through the app, a much wider and richer premium inventory is available. As before, the TF1+ offer can be booked in combination with the Goldbach Video Network and the Goldbach Digital TV Network.
TF1+ attracts with free and unlimited access 24 hours a day to 15,000 hours of news and entertainment. According to Wagner, “TF1+ appeals with free and unlimited access 24 hours a day to 15,000 hours of news and entertainment. According to Stefan Wagner, “The free offer, rich in topic diversity, creates the best advertising environment for our customers and the possibility of addressing a target group in a specific way.”