what changes in Moselle?

The takeover of Cora by the Carrefour group has been effective since last July. But until then little was known about the date of the change of brand. This should be done in waves, gradually. But when will the stores change their identity? We now know a little more.

“Carrefour organic” corn, “Carrefour baby” cotton or “Carrefour classic” fruit juice: the entire range of distributor brand (MDD) products has made its debut in recent weeks on the shelves of Cora stores.

But, for the moment, apart from that and a small sign announcing that “Cora joins the Carrefour family”, little information had filtered out on the dates of the complete brand change. We had just learned from Alexandre Bompard, the group’s boss, that this would be done “in the coming weeks”.

60 Cora stores refurbished in three waves

A press release published this Monday now sets out a draft schedule. The integration of the 60 Cora stores (the Match brand retaining its identity) will take place little by little and in three waves. “Customers will see their store transform to gradually adopt the codes of the Carrefour group,” specifies the group, which speaks of a transition period planned to last two weeks.

A short period of time during which the sign should be replaced, the private label product offering strengthened and the signage changed. It will all end with “a great commercial highlight”.

“This changeover will take place without store closures, with all the necessary information to guarantee a high-quality purchasing experience,” says Julien Munch, Carrefour France operations director.