The tool Post Ad Manager will allow Post Advertising, the advertising agency of Swiss Post, to automate the management of its advertising campaigns. This tool was developed by the digital agency audienzz using data models from cross-channel campaigns which were adapted to the objectives and budgets of Post Advertising clients. As a result, this federal agency can manage its offer of advertising channels in an integrated and automated manner. The tool specifically designed for the needs of Post Advertising is based on theadconsoleand will ultimately be designed for automated, cross-media processing of advertising bookings for online and print media as well as television and radio channels.
For the moment, two Post Advertising advertising channels are integrated into the first version of the Post Ad Manager: Digital Out of Home (DOOH) for the distribution of digital advertising in public and for unaddressed mailings for sending direct mail to specific areas. By 2024, more advertising channels and functions will be added, so the tool covers all stages of the cross-media advertising campaign process, from planning to invoicing to reporting. Customers will thus be able to order the entire Post Advertising offer in an automated manner.
“The first step in this major project has been completed,” rejoices Simon Jordi, Head of adconsole at audienzz: “Thanks to the development of our technical teams, it was possible to create such a complex tailor-made solution for post advertising.”
On the Post Advertising side, we see in Post Ad Manager the possibility of lastingly transforming the advertising landscape. Raphael Bratschi, Head of Product Management and Business Development, comments: “Cross-media advertising campaigns will become more efficient thanks to data-driven planning. They are also developed more quickly, which will shorten our planning cycles. Our advertising clients are doubly winners.”
