This cult cosmetics brand, adopted by more than 1 in 3 people, is voted the French people’s favorite brand

Adopted by more than one in three French people, according to the Kantar Worldpanel source, an emblematic cosmetics brand has just established itself as the big winner of the title of “ Favorite brand of the French » in no less than four categories. Results that we owe to a study by the organization Opinion Way which questioned two samples of 1016 and 1076 people representative of the French population between December 4 and 5 and then from December 18 to 19.

These people aged 18 and over had to ” to like “ different products in various categories, and the brand getting the most ” I like “ was able to win first place in each of them. A distinction which reflects consumers’ attachment to this cult cosmetics brand which has evolved with the generations. For more than 100 years, it has accompanied men, women and children in their daily lives, renewing itself without ever losing sight of its DNA. But then what is this brand that has just been recognized as one of the best and most appreciated on the market? Revelations!

Nivea, the choice of the hearts of the French

With its flagship products dedicated to facial care, deodorants, body care and sun protection, the Nivea brand has met the expectations of consumers of all ages. A success that it owes to a perfect balance between quality and accessibility, while putting forward innovative formulas allowing it to remain a key player in the sector. From sourcing expert ingredients for targeted care to evolving its eco-friendly packaging, this brand shows that it is much more than just a purveyor of beauty products.

Adopted by more than 19 million consumers, Nivea has established itself as a reference in the world of cosmetics, as its marketing and communications director, Sabine Pradeau, explains:“NIVEA was elected French Favorite Brand, a distinction which testifies to its unique bond with its consumers for generations and its constant commitment to supporting the French in their daily lives by adapting to changes in society”she wrote in the press release.

Facial and body care, deodorants and sunscreen products: products that make a difference

It is in the press release that we discover the four categories in which the Nivea brand particularly excels. In terms of facial care, iconic products like Q10 have left their mark on generations. With more than 25 years of success, this molecule with antioxidant properties has come out on top on various items: utility, proximity and affordability. The second category in which this century-old brand performs is that of deodorants, by launching the “ Black & White » for men and women in 2011, it was able to respond to a double problem: protecting the skin while preserving clothing.

A pioneer in the category of solar products, Nivea created the first solar care in France in 1932; since then, it has continued to position itself as a leader in this field. Its diverse range, suitable for adults and children, echoes the brand’s commitment to skin protection. Finally, body care remains at the heart of Nivea’s DNA, notably thanks to iconic products like the legendary blue “NIVEA Crème” box, which remains as popular as ever. In 2024, the brand’s ecological commitment has been strengthened with vegan formulas and recyclable packaging, evidence of its investment in sustainable beauty, particularly on emblematic products like Nivea Soft.

The people? A whole world! Passionate about the media, networks, series, films, and investigative investigations of all kinds, it was naturally that Jessica turned to writing and that she takes…