Issam Wachma unveils a new ready-to-wear collection

Yesterday, the clothing brand signed Issam Wachma, in collaboration with singer Saad Lamjarred, was officially launched. The collection was presented during a spectacular fashion show at the Sacré-Cœur Cathedral in Casablanca, an emblematic place in the economic capital.

This clothing line, resolutely modern and elegant, offers oversized suits, tuxedos, as well as loose and structured coats. The inclusive parade was marked by the notable participation of Moroccan actor Rachid El Ouali, who brilliantly closed the event in a tuxedo. Each piece in this collection demonstrates a subtle balance between contemporary trends and revisited fashion classics, offering an innovative vision of fashion. SW marks the launch of a new 100% Moroccan brand.