Don the first day of December, Manon (the first name has been changed), 27 years old, pulls out all the stops. Stickers in the shape of snowflakes, red and green cushions, light garlands and a fire crackling in the fireplace (on the screen of his TV). She can then start her annual Christmas movie marathon: one or two films per day until December 26. For this, the actress scours the platforms: Netflix, Apple TV +, HBO, Disney + and Prime Video. “I'm looking for snow, well-decorated chalets, overwhelmed heroines who leave the city and end up in a small town in the countryside. I don't care about love stories, what matters is the atmosphere and the clichés: fir trees on every street corner, impromptu meeting with an ex… It saves my mental health, battered by the gray of Paris and the news that makes you want to curl up in a ball and stop moving. » Among his favorites: The Holiday Calendar (2018), where a photographer inherits a magical calendar, and A Christmas Prince (2017), where a journalist is sent to Aldovia (a fictional country vaguely reminiscent of Switzerland) to get a scoop on the future king (with whom she will fall in love after a joyous snowball fight).
Halfway between a romantic comedy and a Christmas story, these seamless TV films are overflowing with delightful stereotypes that Internet users love. Online, fans reenact their favorite scenes and parody the most popular “tropes” (genre-specific archetypes). Under TikTok's #holidaymovies and #christmasmovies hashtags, baking competitions are held to save the adorable local bookstore, family farms are threatened by the arrival of a mall, and mismatched duos pretend to be engaged to satisfy intrusive parents. Under the hashtag #hallmarkchristmasmovies, we enumerate the list of characters filling the scenarios of the famous American channel Hallmark Channel, which has been producing Christmas films in series for ages: eccentric pastry chef, toxic boyfriend, constantly tipsy best friend.
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