Courchevel. The SBM unveils the new name of the “Palace des neiges” in Courchevel 1850

One year after the acquisition of the “Palace des Neiges” in Courchevel 1850, the Monte-Carlo Société des Bains de Mer (SBM) Group reveals the name of its ambitious hotel project: “Monte-Carlo One – Courchevel”. “This is the first variation of the new international brand “Monte-Carlo One – Hotels & Residences”, dedicated to the development of hotel and residential activities. This historic investment for the Group, outside the Principality, illustrates the new international dynamic of the company, and its desire to develop new growth drivers” informs the group in a press release.

Monte-Carlo Société des Bains de Mer, which benefits from a strong reputation and globally recognized expertise in the field of luxury hotels and games, is continuing its development strategy with the objective of “establishing itself there where its customers travel”, as Stéphane Valeri, deputy president of Monte-Carlo SBM, explained to Dauphiné Libéré in December 2023.

The Group's ambition is to open the doors of “Monte-Carlo One – Courchevel” to its first customers, for the 2026/2027 winter season. The project was entrusted to Herzog & de Meuron, an international architecture agency based in Basel, Switzerland.