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Puig to acquire entire Charlotte Tilbury beauty brand

Five years after taking a majority stake, the Spanish fashion and beauty group should acquire the entire cosmetics brand in 2031.

A gradual acquisition over five years

While Charlotte Tilbury would have “more than tripled its net turnover” over the past five years, the group Puig announces the extension of the strategic agreement which unites it with the British brand.

Between 2026 and 2030, Puig, majority shareholder since 2020, should gradually increase its stake in Charlotte Tilbury Limited until it becomes its owner. “early 2031”. A strategic approach given that the beauty industry, driven by the dynamism of premium and luxury brands, could exceed $580 billion by 2027.

Over the next five years, the founder Charlotte Tilbury will retain a minority stake while continuing to ensure “an active role” specifies the group. “Continuing this collaboration between my team and Puig seems like a natural progression, driven by the same innovation, vision and ambition that has defined this iconic brand over the years.”indicates the business manager and makeup artist who launched his eponymous brand in 2013.

©Charlotte Tilbury

The Puig group currently has around fifteen self-proclaimed fashion and beauty brands in its portfolio. “Love brands”, including Nina Ricci, Rabanne, Byredo and Dries Van Noten.

Lifestyle

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