Victoria Silvstedt at Eurovision 2025? The odds are low but this prospect is not impossible. The 50-year-old model, presenter and ex-ski champion is among the candidates selected for the Melodifestivalen (“The song festival”, in French), the telehook used to designate the artist who will represent Sweden during the next edition of the competition. She will perform the song Love it !
The Swedish channel SVT formalized the casting of its music show this Tuesday. And for Victoria Silvstedt, the competition promises to be tough since, among the other singers in competition are Måns Zelmerlöw, winner of Eurovision 2015, and John Lundvik, 5th in Eurovision 2019.
A gold album in Sweden in 1999
The one who was the “playmate of the year” for the magazine Playboy in 1997 is not a complete beginner in the musical field. In 1999, Girl on the Runhis first and only album to date, managed to be certified gold in Sweden with more than 40,000 copies sold. But she didn’t really pursue this path apart from a single, a cover of Saturday Night by Wingfield in 2010, which did not find its audience.
In France, Victoria Silvstedt is best known for her television appearances. From 2006 to 2011, she officiated in “La Roue de la fortune” on TF1 alongside Christophe Dechavanne. Both have also co-hosted, on the same channel, several numbers of “Who will be the best tonight?” » from 2007 to 2012. The Swede also collaborated at the same time with the channels TF6 (“Beauty and the Geek”, “Mister Glam, ça va être masculine”…) and NRJ12 (“In search of true love”) .
She enjoys notoriety in other countries such as the United Kingdom, where she hosted “The Late Show” on Virgin Radio in the early 2000s, and Italy where she returned the letters from “La Ruota della fortuna” from 2007 to 2009.
76% audience share
His participation in Melodifestivalen therefore marks his return to the forefront of the media scene. This show created in 1958 is the most popular entertainment in the country. The 2024 edition was followed on average by 2.3 million people – for a population of 10 million – with an average audience share of 76% per evening.
Our Eurovision file
Melodifestivalen 2025 will take place over six evenings in February and March. The elimination phases, during which only public votes are taken into account, will be held in several cities in Sweden (Luleå, Gothenburg, Malmö, etc.) every Saturday between February 1 and March 1. Victoria Silvstedt will thus participate in the show on March 1 in Jönköping.
The final will take place on March 8 in Stockholm. The public and international juries will decide between the candidates still in the running and the artist who wins will represent Sweden at Eurovision 2025 with their song in May in Basel (Switzerland).
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