Why choose an International Sports Management course?
First of all, why choose International Sports Management? The main reason is that sport now transcends borders. At each major competition, millions of spectators tune in around the world. This universality requires professionals capable of understanding the cultural, economic and strategic issues linked to their field.
International training in sports management like that proposed by theISG Sport Business Management (isg-sport.com) provides a double advantage. On the one hand, it prepares students to work in multicultural environments. On the other hand, it allows them to acquire sought-after skills: mastery of languages, understanding of foreign markets and ability to manage cross-border projects. Let’s take the example of a global event like Olympic Games. Behind the show, thousands of professionals coordinate sponsorship, logistics and communication. These positions require specialized training, often internationally oriented. At the same time, companies in the sports sector are looking for versatile profiles.
The criteria to respect when choosing your sports and management school
Your selection should not only be based on the program, but also on the environment and opportunities. And this is one of the advantages of the school that we mentioned before. With its three campuses in Paris, Lille and Lyon, theISG Sport Business Management has a large network of partners. But be careful, these are not unknown partners in the field. These are renowned organizations. The NBA, for example (main partner of the ISG).
When it comes to classes, students don’t just attend and absorb theory. They participate in masterclasses, exclusive events and collaborative projects with their 160 international partners. And the results? They speak for themselves. Nearly 86% of graduates find employment within two months of graduation. This figure is based on 26,000 graduates and confirms a simple truth: ISG prepares for action.
How does the training course work up to the Master’s degree?
Echoing what was said earlier, on-the-job experience matters as much as theoretical skills. It is on this notion that ISG Sport Business Management is based: it connects students to the real world. In 2nd year: after having learned the basics of marketing sporty and project management the previous year, you participate in immersive workshops. These sessions put you in a situation, as if you were already on the job.
At the same time, you will work with real players in sport (collaborating with a brand like Puma). The 3rd year marks a turning point. It’s time to choose a specialization that fits your ambitions:sporting eventdigital influence, sponsorship or even business development.
To combine theory and practice of your specialization (up to the master’s degree), you can work in events such as the Olympic Games of Paris 2024 and NBA and football matches. Nice, right? This kind of opportunity shapes operational professionals from the day they graduate. An ISG student testifies: “Internships and collaborative projects confront us with the reality of sport business. I left this school with more than a diploma: I already had one foot in the profession. »
Careers accessible after studies at ISG Sport Business Management
Here are the main opportunities for ISG Sport Business Management:
- Sports marketing manager : develops campaigns to promote brands or events on a global scale.
- Event manager in sport : organizes international events such as marathons or world competitions. Its missions: manage the logistical and financial aspect.
- Responsable Sponsoring : forms partnerships between brands and sports organizations.
- Social media manager sportif : manages the digital presence of international sports clubs or brands. Business developer in sport: identifies new international markets to develop the activities of sports organizations.
- Event project manager : oversees complex projects, collaborating with various partners for global events.
Globally, the sports management sector will be worth more than 512 billion euros in 2023. In 2027, the amount is estimated at 623 billion. To realize your ambitions in this field, study at a school likeISG Sport Business Management. This type of institution gives you access to a large network of international partners and professional training. Another advantage: their Master’s program in international sports management emphasizes practice.
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