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blue News opens the “MyTech” page

blue NewsSwitzerland’s fourth largest online news portal, is placing more emphasis on digital topics. In the new “MyTech” subcategory, tech news and information are grouped together.

MyTech makes complex technologies accessible and shows how they enrich our daily lives – from practical tips and guides to captivating reporting. How to plan my perfect road trip with ChatGPT? Is in-store mobile payment really safe? And which connected watch will make me a fitness expert? Questions that MyTech answers. Not only on blue News, but also on TikTok and Instagram, where users regularly participate in interactive and fun content.

“AI and countless new technological features are relevant and important topics today, which strongly concern us all – in the world of work, but also in our daily lives. With MyTech, we give a face to these themes and provide essential information in a concise and impactful way. Our goal is to make complex technologies understandable and relevant for everyone. This orientation fits perfectly with the values ​​of blue News: we do journalism that you can trust,” says Claudia Lässer, CEO of Entertainment Programm AG.

blue News informs 1.5 million readers about world news every month – always with a Swiss perspective. The fully integrated, trilingual online news portal offers information on the topics of current affairs, sports and entertainment.

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