“I don’t have an electronic bracelet”, she wanted to reassure on stage at Mogador on Tuesday.
It is under chandeliers suspended above the Mogador stage on the occasion of the International Gala of Influence that the former popess of influencers, Magali Berdah, announced his comeback despite the lawsuits against him, AFP reported.
His return announced despite his legal setbacks
Recently, the “queen of influencers” posted an enigmatic message on her Instagram account. “I can’t wait for you to know everything” she wrote, indicating working on an event on October 8. The mystery is no longer there. “I don’t have an electronic ankle bracelet”she began with humor on the stage of the Mogador in Paris (Île-de-France) before announcing his return to the world of influence after two years marked by controversies and legal proceedings.
And in order to anticipate criticism, her husband and now official manager of Shauna Events (the agency specializing in connecting brands and influencers that she created in 2017, Editor’s note), Stéphane Téboul, assured that the company placed in receivership in France “will repay all its creditors”.
Already 1,000 influencers represented
Comment ? By exporting the Shauna Events model abroad. A project that seems very concrete, since according to the entrepreneur, 990 influencers have already signed and will be represented with “brands from all over the world” in more than 20 pays. “We were able to increase the agency’s turnover thanks to that”assured Stéphane Téboul.
At the same time, Magali Berdah wishes launch an application for direct contact between brands and influencers baptized BrightMe, with international ambitions. The latter will be powered by artificial intelligence which will simplify the signing of “ethical” partnerships, to guarantee the agent. “Lawyers will be responsible for controlling the brands”she insisted. “Shauna Events will impose French law on all influencers of this application”including those based abroad, she said.
Former business manager already sentenced to one year in prison accused of deception
Accused by rapper Booba of “misleading advertising”Magali Berdah has been in controversy for two years already. Denunciations which made it possible topinpoint many stars of the sector for promoting counterfeit products from dropshipping which is sometimes dangerous for health or even from unreliable financial investments, but which also brought with them numerous malicious messages against the ex-boss of Shauna Eventswho has since denounced “a malicious cyberharassment campaign”.
“I stand with my head held high”
During the evening of October 8, the former popess of influence unfolded for nearly two hours, sometimes on the verge of tears and often vindictive, the consequences of this affair by broadcasting video extracts showing her crying and ‘evoking dark thoughts. “I stand before you with my head held high and dignified, more than ever“, she declared, affirming to keep “passion for work”despite “the mistakes committed”.
Convicted of taking advantage of the weakness of a man with Alzheimer’s
Néo, who runs an influencer agency, was present out of curiosity, declaring “understand certain issues she may face […] you can’t take away the fact that she was in a field where there was no one before. Obviously, there were mistakes that were made, but it opened doors for agencies like ours“he explained to our colleagues at BFMTV.
Magali Berdah was sentenced in 2019 to one year of imprisonment suspended sentence and a ban on managing a company for five years por having taken advantage of the weakness of a man suffering from Alzheimer’s disease in order to borrow funds from him. She is still the subject of legal proceedings today, in particular for bankruptcy and money laundering, charges for which she faces up to 5 years of imprisonment. The judgment of the Nice criminal court is expected on November 25.
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