INVESTIGATION – From Bumble to Timeleft, many companies in the sector are tackling the loneliness of Internet users of all ages to help them form new friendships.
This is the new challenge of dating applications: not content with having succeeded in marrying millions of people, they now want to help their users make friends. Whether dating heavyweights like Bumble or Match Group (Meetic, Tinder, etc.) or young startups like the French company Timeleft, several players in the sector have chosen to focus on friendly meetings to diversify their activity.
A growth driver in perspective for the champions of the sector who, after being boosted by the pandemic, have seen their attendance and their financial valuation decline. At the beginning of August, Bumble lost more than a third of its stock market value when it announced the downward revision of its growth forecasts. These services are also paying the price for the “dating fatigue” of Generation Z. Tired of dating apps deemed addictive and unsatisfactory, users decide to delete them from their smartphones and leave…
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