– You launched an agency specializing in AI dedicated to content creation. How did the idea come to you?
– The idea came to me while writing my book on radio in 2038. By exploring this potential future, I imagined how technological advances, notably AI, would transform the media. As I delved into this futuristic world, I realized that many of the concepts I imagined could be applied right now. This is how the idea of launching an agency specializing in AI for content creation was born. The platform is called Radio Kitchen, and is operational for professionals. It will be open to the general public towards the end of this year.
– What is the objective of “Radio Kitchen”? What is the interest for advertisers?
– The objective of Radio Kitchen is to revolutionize the way advertisers create and distribute advertising content using Artificial Intelligence, specifically adapted to the Darija and the Moroccan market. The platform simplifies and automate the entire creation process, from recording voices to producing jingles, podcasts, and sound and image advertisements with unparalleled flexibility. For advertisers, the interest is twofold: saving time and efficiency / precise and local targeting.
– Was this project born from the observation of a need in the content creation market?
– Yes, this project was actually born from the observation of a real need for new voice-overs in the market, especially with regard to the Moroccan market. Traditional tools are often expensive, slow and do not allow the flexibility needed to meet the demands of an ever-changing market.
– Is the Moroccan market ready to welcome Artificial Intelligence?
– The Moroccan market is becoming more and more receptive to Artificial Intelligence, although this is still an emerging area for many companies. Several sectors, such as finance, telecommunications and e-commerce, are starting to integrate AI solutions to improve their processes and better target their customers. This shows a growing openness to this technology. However, there is still a way to go, particularly in terms of awareness and widespread adoption. Moroccan businesses need to better understand the concrete benefits that AI can bring, such as cost reduction, automation of repetitive tasks and personalization of communication with consumers. So, yes, the Moroccan market is ready, but it will take education efforts, demonstration of concrete results, and locally adapted solutions, like those offered by Radio Kitchen, to fully exploit this potential.
– From an ethical and legal point of view, what precautions have you taken, for example to respect copyright?
– If you create your own voices and produce your own music within Radio Kitchen, this greatly reduces copyright issues on these elements. In some cases, such as the use of a specific brand or visual element (for example, an existing human voice or a particular design), it is necessary to obtain specific permissions.
Related News :