The telecom operator inwi distinguished itself during the African Cristal Festival 2024, organized in Casablanca on September 27, by winning three prestigious distinctions.
This event, which celebrates the innovation and creativity of brands across the African continent, has recognized inwi for its impactful and original advertising campaigns.
The first award, in the “Long Term Creativity” category, recognized the collaboration between inwi and comedian Hassan El Fad. The campaign highlighting the popular character of “Kabour”, icon of the prepaid segment, was able to combine humor and proximity, thus reaching a large Moroccan audience.
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Inwi was also awarded in the “Social & Influencer – Best Use of Instagram” category for its partnership with content creator Adil Taouil. This campaign highlighted the quality of the inwi network throughout Morocco thanks to authentic and engaging content, capturing the attention of Instagram users.
The third prize, “The Innovative Media Award”, was awarded to the “FOOH JO 2024” digital campaign. This project, combining augmented reality and computer-generated imagery, supported the U23 national team, offering the public a unique immersive experience.
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These distinctions confirm inwi’s ability to innovate and establish itself in the African advertising and digital landscape. Building on this success, inwi reaffirms its commitment to offering ever more creative and innovative experiences to its customers and the general public.
The African Cristal Festival is a major event which rewards the best advertising campaigns on the continent, promoting the authenticity and singularity of the cultural references used.
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