Saint-Tropez, a little corner of paradise on the Côte d’Azur, has long been associated with elegance, glamor and luxury. A popular destination for wealthy travellers, brands have chosen to offer unique seaside experiences there. Branded beaches, branded deckchairs, branded restaurants and exclusive collections, from Jacquemus to Dior via Gucci or even Loro Piana, a review of the finest luxury pop-ups on the peninsula.
Famous beaches, pines, parasols and charming hotels, the Côte d’Azur is the ideal destination if you are looking for a refined stay under the sun. If, each year, the brands take up their summer quarters there, in 2023 the trend is towards an immersive experience. Illustration with these cases facing the sea where every detail is carefully thought out to offer visitors a discovery that celebrates travel, luxury and warm sand.
Gucci at Loulou Ramatuelle
Another seaside immersion with Gucci and its beach club in association with Plage Loulou Ramatuelle. Throughout the summer, the seaside club is decked out in Gucci parasols, embroidered navy blue towels and couture cushions. A summer initiative that is part of the program Summer Stories by Gucci celebrating travel and unveiling exclusive pieces in iconic resorts like Capri and Ibiza.
Loulou Beach & Restaurant
1080 Chemin des Tamaris
83350 Ramatuelle
Dior at Shellona Saint-Tropez
As part of the Dioriviera summer capsule, the Dior pop-up is opening its doors at Shellona Saint-Tropez. Here, the house’s emblematic Toile de Jouy is everywhere. Shades of pink and totemic decoration, in addition to the superb beach, we find the new Dior Maison collection which includes exclusive pieces such as surfboards, parasols and tennis rackets signed Maria Grazia Chiuri.
Shellona Saint Tropez
842 Chem. Tamarisk
83350 Ramatuelle
Loro Piana at La Reserve Beach
Elegance, refinement and sobriety, the codes of Loro Piana perfectly match those of La Réserve à la Plage, a charming cabin in Ramatuelle. We are seduced by the subtle details such as the pattern Suitcase Stripe which is affixed to umbrellas, beach towels and even in restaurants. A chic and soothing atmosphere for a special collaboration to be found all summer long.
The Reserve at the Beach
Epi-Pampelonne road
83350 Ramatuelle
Jacquemus at Indie Beach
After Italy, it is on the beach of Pampelonne, at Indie Beach, that the French designer Jacquemus has left his suitcases. On the program of this ephemeral space: a beach in sunny colors, in the image of the brand and a revisited hacienda-style boutique where you go to shop the “Summer” 2023 capsule collection or simply sunbathe in style.
Indie Beach
Good Terrace Road,
83350 Ramatuelle
