On a flourishing nail market, the Place Vendôme Palace now gives its name to a very specific shade.
A “Ritzy” varnish at the Nail Bar du Ritz
Under the striped setting, red is flamboyant. Developed with the French brand of ecological manicure Corporation Bazaarthe nuance of nail polish “Ritzy” was especially imagined for the Parisian establishment. Its particularity? A red “At the intersection of black reds and lively reds” Here noted by blue pigments, emblematic color of the Parisian palace founded in 1898.
The output of this product coincides with the opening of a New nail bar Within the Ritz Club & Spa, the hotel care and well-being space. Strategically inaugurated in the middle of the Paris fashion week, the show was again designed in collaboration with Kure Bazaar who notably developed two exclusive protocols dedicated to hand care – “Signature Ritzy” and “Eclate Jeunesse Ritzy” – Coming from which customers are offered the applied varnish.
-This operation comes on a dynamic nail market: according to Statista, it could weigh for some $ 13 billion by the end of the year with an annual growth rate estimated at around +3% here 2029.
The launch of the Ritz nail polish is also registered at a time when the actors of luxury hotels tend to strengthen their presence on derivative products – Ready-to-wear, accessories, lifestyle, gastronomy …-through clean collections or collaborations.
Nail Bar du Ritz Club & Spa
17 Place Vendôme, 75001 Paris
