The fashion house has just announced the opening of its largest store in the world. Located on the very chic rue du Faubourg Saint-Honoré, the Flagship extends on two levels, including unique coffee and works of art.
A new flagship with chic and minimalist decoration
To exist, the big houses are increasingly relying on a grandiose retail experience. The brands flagships have multiplied in Paris, but also internationally. According to the European Luxury Retail study of the Cushman & Wakefield consulting firm, the major luxury brands would have inaugurated just for 2023 some some of the year 2023 107 boutiques Out of a total of 20 key arteries distributed through 16 cities and 12 European countries.
This is the case of the Alaïa house which proudly announces this week the opening of its new address, rue du Faubourg Saint-Honoré. A shop that aims to reflect the renewal that has animated Alaïa since 2021, the year marked by the arrival of Pieter Mulier as artistic director of the house.
At the entrance, visitors discover four imposing pink glass tubes. The products proudly stand in this minimalist decor. Signed sculptures Diamond Stingily Add a design touch to the store. And to add a friendly spirit to the place – expensive value to the founder of the house, Azzedine Alaïa – a coffee Serving drinks and snacks was installed at the mezzanine level.
-Questioned by WWD, Pieter Mulier said that this new shop was marked “A new chapter and an important step for Alaïa and myself”. He adds: “It was therefore crucial for me that this new address remains faithful to the fundamental values and the spirit of Alaïa – to be Warm, raw, pure, intimate and human – As Alaïa has always been “.
The Alaïa house has two other addresses in Paris: rue de Marignan in the 8th arrondissement and rue de Moussy in the Marais.
A retail expansion in correlation with the growing popularity of the brand. According to the latest lyst ranking which analyzes the most trendy products in the fashion sector, it is precisely Alaïa fishy ballerinas who aroused the most enthusiasm on digital during the third quarter of 2024.
