The creator Simon Porte Jacquemus is making a comeback to the Masculine Fashion Week in Paris this Sunday. After five years of absence, the Frenchman organized this parade in the early afternoon in the apartment of an architect in the west of Paris, and will be broadcast to the general public via social networks at 7:30 p.m.
The Frenchman Jacquemus returns this Sunday to the Male Fashion Week in Paris after five years of absence with a show which promises to be very avant-garde.
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Organized at the beginning of the afternoon in the apartment of the architect Auguste Perret, specialist in reinforced concrete, in the west of Paris in front of a small assembly of initiates, the parade will be broadcast to the general public via social networks at 7:30 p.m. .
A probably mixed parade
“A show entirely filmed in the iPhone,” warned the creator at the start of the week, of his full name Simon Porte Jacquemus, before specifying “on the program about fifteen iphones and my dresses …”
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“With this collection, I want to get bare in front of you, without artifice, just our silhouettes in the intimacy of Auguste Perret’s apartment,” added the thirties on Sunday, darling of many celebrities.
Called “La Cruise”, this parade, which will probably be mixed, marks the return of Jacquemus to the official fashion week calendar.
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The Provençal which claims its taste for “stripes, the sun, Marseille and the 80s” used in recent years to parade when and where it seemed, whether in a lavender field in the south of France, In the park of the Palace of Versailles or even under the Capri sun.
Lanvin’s return also eagerly awaited after two years of absence
“It is good that he is in the calendar of the man, it allows him to give him a little more visibility on man, who develops and who is growing,” rejoices Alice Feillard, director of Man purchases at Galeries Lafayette.
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Launched in 2009, the Jacquemus brand experienced an unprecedented success story, carried by an aggressive marketing and a community of faithful. The company now has an avenue Montaigne store in Paris.
Another long -awaited event, Lanvin’s return Sunday evening after two years of absence, with the first collection of the British Peter Copping, appointed artistic director of the oldest French fashion house in June, at the end of this male fashion week.
On Monday the haute couture week Monday, with the headliners Dior, Chanel, Schiaparelli or the return of Valentino.
