The jacket inaugurates its first permanent setting in Paris

After several ephemeral stores, the jacket is finally attached to a large capital. The Spanish fashion claw of entrepreneurs and influencers Maria de la Orden and Blanca Miró found shoe at her foot in Paris, in the very chic life arrondissement. A retro and colorful setting, which was inaugurated on January 16 at 4, rue de Tournon. In the capital, the high -end label has been present since 2022 on the rays of the Bon Marché.

Born in 2018, the brand, for which the jacket is a centerpiece, has taken place in an old building in the Saint-Germain-des-Prés district, entrusting the development of the store at the Barcelonan architect studio Quintana Partners.

On two levels, the point of sale wants to be warm with a bit of a bit outdated, a mottled furniture, rebounded armchairs and fringed curtains in the fitting room. The scratches and the velvet, two markers of the jacket, are obviously highlighted in the decoration.

“Having a storefront in Paris, even before Madrid, has been a dream since the beginnings of the jacket. This is where you have to be! There are not two capitals like Paris. Maria lives, Blanca y Stays more than it is!

Since its launch six years ago, the brand, very active on social networks, has expanded its female locker room by opening up to the child, and by making a foray into the world of the house (aprons, sets of table…). The manufacture of La Veste products is carried out in Spain, in workshops located in the Madrid region.