The documentary “WELCOME TO MY ROOTS” by David Serero, dedicated to the famous jacket designer Jeff Hamilton, premiered on January 24, 2025 in Paris. Legendary designer Jeff Hamilton, known for his iconic jackets worn by global stars such as Michael Jordan, Kobe Bryant, Taylor Swift, Michael Jackson and Madonna, is at the heart of a new documentary chronicling his remarkable journey. Directed by award-winning director David Serero, Welcome to my Roots explores Hamilton’s triumphant return to his Moroccan origins and reveals the personal story behind this global fashion phenomenon. The official trailer for Welcome to my Roots has been unveiled, offering the public a first glimpse of this extraordinary narrative, combining the quest for identity, cultural heritage and dazzling creativity. Check out the trailer here: The trailer reflects David Serero’s unique style, blending dynamic editing (directed by Serero himself), drama, entertainment, punchy colors, and promise a beautiful story full of emotion thanks to his collaboration with his subjects. Serero succeeds magnificently in merging Moroccan heritage with Hamilton’s American culture, marked by sports and fashion. In this captivating documentary, forty years after leaving Morocco, Jeff Hamilton returns to his native country accompanied by David Serero. Their journey through Casablanca, Marrakech and other iconic locations reveals the profound influence of Morocco’s cultural and historical richness on Hamilton’s art. Nicknamed the “Designer to the Stars,” Jeff Hamilton has dressed the world’s greatest icons, from Madonna and Michael Jordan to Kobe Bryant and the Jacksons. The film features exclusive testimonials from figures such as LeBron James, DJ Khaled, Snoop Dogg, Constantin Brabus, Ugo Mozie, Fengchen Wang, Mani Nordine, and many more, blending personal stories with historical moments that shaped the legacy of Hamilton. “Welcome to my Roots is not just the story of a designer; it’s a quest for identity, creativity and unwavering ties to one’s roots,” says director and producer, David Serero. “Jeff’s journey reminds us that no matter how far we go, our roots are still a part of us. » The documentary artfully combines stunning footage from Morocco and Hamilton’s candid reflections, charting his rise from humble beginnings in Casablanca to international fame for forever transforming the fashion and sports industries with his jackets emblematic. Welcome to my Roots will make its world premiere during Paris Fashion Week on January 24, 2025, with additional screenings planned in New York, Los Angeles, Miami, Marrakech and Casablanca. About Jeff Hamilton Jeff Hamilton is a visionary designer whose handmade leather jackets have redefined luxury and innovation. With bold designs favored by celebrities, athletes and fashion enthusiasts, Hamilton’s work inspires and captivates a global audience. About David Serero David Serero is an award-winning director, actor, producer and opera singer known for his captivating stories in music, theater and film. His works celebrate cultural heritage and artistic excellence, with recent projects including critically acclaimed documentaries and theater productions.
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