Until the end of the month, the luxury House is dressing two vehicles in the colors of its new collection in collaboration with Japanese artist Takashi Murakami. Pop and fun spaces, for a 100% immersive journey in the center of Milan.
Louis Vuitton or luxury outdoor
A Place Vendôme carousel, a giant trunk on the Champs-Elysées and in the very center of Manhattan… In recent months, Louis Vuitton seems to have strengthened its brand presence outdoors, sometimes even if it means creating controversy.
In the early days of 2025, the Parisian label is reinforcing this strategy by kicking off activations linked to the 20th anniversary of its collaboration with Takashi Murakami. While the launch of this commemorative collection has already given rise to an XXL sculpture, projections and even a distributor of goodies in Paris, the campaign is rolling out these days in Milan with a unique design for the Louis Vuitton boutique in the Galleria Vittorio Emanuele II as well as an operation carried out in competition with the city’s public transport operator.
Until January 28, Louis Vuitton is investing two historic trams in the center of Milan. Made available by Milanese Transport Company (ATM), these vehicles were designed in the 1920s and are adorned here with colorful elements of the Louis Vuitton monogram and Murakami’s famous smiley flower.
The Cinema Tram and the Café Tram by Louis Vuitton
Departing from a customized bus shelter on Piazza Fontana, a first tram, the Louis Vuitton Café Tram, hosts a literary café dedicated to Japanese culture in a predominantly candy pink decor.
From the Piazza Castello, the Louis Vuitton Cinema Tram for its part, it focuses on a blue-colored interior. Equipped with benches and screens, it offers a broadcast of remastered versions of the short films “Superflat Monogram” and “Superflat First Love” imagined by Murakami for Vuitton in 2003 and 2009.
Journeys on board these unique trams – which run from 10 a.m. to 1 p.m. and from 2 p.m. to 8 p.m. – can be booked directly on the Louis Vuitton website.