That’s barely 2% less than the absolute record for 2023, which was a somewhat special year since it saw the big start of the Tour de France. May and June were the best months in the museum’s history, followed by July and August.
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In terms of geographic origin, foreign visitors (67% of the total) increased compared to the previous year, mainly from France (16%), Germany (8%), the United Kingdom (7%). ), the United States (6%) and Italy (5%).
Basque visitors accounted for 11%, while the remaining 22% came from other regions of Spain, including Catalonia (4%) and Madrid (4%).
Economic impact
The museum’s ambitious artistic program was the main attraction.
The exhibition “Signs and Objects. Pop Art from the Guggenheim Collection” attracted 882,658 visitors, becoming the busiest of the year. The Yoshitomo Nara and Martha Jungwirth exhibitions were also very successful, with 648,237 and 549,094 visitors respectively. Finally, the Hilma af Klint exhibition, inaugurated in October, has already welcomed 212,398 visitors.
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On the digital level, the museum’s website recorded 2,893,452 visits and 10,850,342 page views in 2024. On social networks, the community is growing with 866,431 subscribers on Instagram, 364,820 on ) and 389,315 on Facebook.
The total result generated by the museum’s activity in the Basque Country amounted to 777.6 million euros and its contribution to GDP was 672.7 million euros.
These figures generated additional revenue for Basque public finances to the tune of 105.5 million euros. The Museum’s activity helped maintain 14,236 jobs.
