The cosmetics giant is sorting through its brand portfolio. He has just announced that he has sold the beauty brands Decléor and Saint-Gervais Mont Blanc to the French family group Cospal.
Cospal, new owner of Decléor and Saint-Gervais Mont Blanc
Ten years after getting my hands on Decleor with Shiseido, L’Oréal finally announces that it will sell the aromatherapy-inspired skincare brand to the French family group Cospal. A transaction – the amount of which has not been revealed – which also includes the sale of Saint-Gervais Mont Blanccosmetic brand expert in thermal water.
A boon for the French industrial group Cospalspecialized in the acquisition and development of beauty brands. “With this double acquisition, the Cospal group takes a major step in its growth strategy and affirms its desire to become a key player in the beauty sector. The renewal of two emblematic brands like Decléor and Saint-Gervais Mont Blanc is a unique opportunity to preserve their heritage while giving them new impetus for innovation.”declared Matthieu Lesieur, president of Cospal.
L’Oréal reorganizes its brand portfolio
In 2023, the number 1 cosmetics group was already shedding Sanoflorean organic skincare brand, after having made it prosper for 17 years within its department dedicated to dermatological beauty. A cleaning of its portfolio which aims to optimize its efforts with its sure values which are La Roche-Posay, Vichy or even CeraVe.
A strategy launched while L’Oréal’s dermatology division is experiencing some difficulties according to the latest figures published by the group. Indeed, in the third quarter of 2024, the department dedicated to facial care fell by -1.6% to 1.6 billion euroscompared to 10.8% in the second quarter. But don’t worry according to L’Oréal, which assures that these results have a contextual explanation: “unfavorable weather conditions have affected sales of solar products”, could we read in the press release.
Overall, the French group remains in very good financial shape. In the third quarter of 2024, it achieved a turnover of 10.284 billion euros.
