“That’s it, it’s out, I couldn’t wait!” »writes an Internet user on X, where the hashtag #SpotifyWrapped2024 already has more than 88,000 publications. The least we can say is that the notification did not go unnoticed on the smartphones of Spotify users. For the tenth consecutive year, the platform is unveiling its “Wrapped”, the summary of the music, artists and podcasts that each subscriber listened to the most in 2024.
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And every year, it's the same refrain: nostalgic users share colorful and Instagrammable infographics of their annual review on their social networks. Enough to maintain a little more the feeling of belonging or singularity when alone “0.05% of listeners” have the same favorite song as them.
This year again, it's rap that “sir” in France, with “a top ten composed entirely of French-speaking artists”explains Antoine Monin, general manager of Spotify France, during a press conference held on Wednesday, December 4, at their Parisian premises. It is the Marseille artist Jul, also very popular in Germany, who takes first place for the fifth time in a row, followed by Werenoi, Ninho, PLK and Tiakola, all rappers.
Aya Nakamura or David Guetta internationally
However, the genres are diversifying in the most listened to titles in France. The song Little genius de Jungeli takes the lead, and is followed by Imagine from Carbonne, Spider from Gims, Beautiful Things of the American Benson Boone, and Gata Only by Chilean artist FloyyMenor. These songs have gone viral on social media. pop rock music Beautiful Things, For example, has been used in over four million TikTok videos around the world.
Internationally, artists like Yseult, Aya Nakamura, David Guetta and DJ Snake continue to achieve unanimous support. Other singers recently revealed including Tif, Yamê and Zaho from Sagazan “export” also massively, according to Mr. Monin. Listeners who are fond of podcasts are also entitled to their retrospective. If the French are greedy for crime stories, it’s the podcast “Sofa six places” by influencer Léna Situations which takes first place. “World Time” comes in fifth position in the ranking.
The well-established marketing technique brings great visibility to the streaming platform thanks to shares on social networks. So much so that other companies have copied the idea, such as the SNCF which released its third “Rétrainspective” on Tuesday December 3 so that travelers can find the number of kilometers traveled or their favorite train journey of the year. .
