The jump is spectacular. According to the wave of audiences published this week by Médiamétrie, all the meters in Europe 1 are in fact up sharply. Its new schedule now attracts nearly 2.5 million French people per day, with some 350,000 new listeners in one year. It thus marks the strongest growth in the radio market – with an average audience of +20% – with continued momentum. Also posting a 4.2% audience share (+0.9 points in one year), the station continues to widen the gap with its pursuers and reduce the gap that separates it from the leading competitors. “It’s a huge satisfaction. 95% of our quarter-hour viewings are up, and listening time has increased by 11 minutes, which is a sign that our programs are popular. We have also finally managed to resolve the problem of the afternoons. It was one of our priorities”rejoices Donat Vidal Revel, general director of Europe 1 since 2022.
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Already buoyed by the arrival of Pascal Praud last season, who presents “Pascal Praud & vous” every morning (weekdays) (11 a.m.-1 p.m.) – which increases by 0.4 points in one year – the radio has benefited since the start of the school year from the contribution of a second locomotive: Cyril Hanouna. “The transplant even exceeds our expectations”continues the station boss. At the helm of “On marche sur la tête” (4 p.m.-6 p.m.), from Monday to Friday, the C8 star tripled the audience share of the segment hosted by Sophie Davant until last June (+ 1.9 points in one year).
Attractive meetings
For Sébastien Ruiz, head of audio at AudioM (one of the best media agencies on the market), such a rise represents outperformance: “Because installing a new show is generally long and uncertain. Radio management rarely changes their programs for this reason. And here, what is striking is precisely the meteoric progress of this section in just a few months. » According to the specialist, the Praud-Hanouna “tandem”, through its influence and its impact, “really contributes to pulling all the other shows”.
It is the tone of the antenna which seems popular
Dimitri Pavlenko’s morning show attracts 88,000 new listeners. In one year, “Punchline” (6 p.m.-7 p.m.), hosted by Laurence Ferrari, increased by 1.1 points. “Europe 1 Soir” (7 p.m.-9 p.m.), piloted by Pierre de Vilno, by 1.5 points. And even “France is moving”, by Elisabeth Assayag, achieved a jump of 2.2 points. The radio also welcomes a considerable new addition, another off-season recruit, Pascale de La Tour du Pin. At the helm of “Europe 1 Soir Week-End” (7 p.m.-9 p.m.), she managed to increase the average audience for this slot (per quarter hour) by 32% on Saturdays, and by 125%. on Sunday. So many meetings that “contribute to the dynamism and attractiveness of our schedule, which is a perfect balance between our historic programs and our new releases”underlines Constance Benqué, president of the station, owned by Lagardère Radio and Lagardère News.
But beyond the spotlight given by its headliners, when reading the audiences, it is also the tone of the broadcast which seems clearly popular. “Since the start of the school year, Europe 1 has reaffirmed, notably through a massive communication campaign, its attachment to the concept of freedom. These excellent results are the result of a clear editorial line and meticulous on-air work; solid reconquest work carried out by all the teams”continues Constance Benqué. A feeling shared by analyst Sébastien Ruiz: “It is thanks to its positioning that Europe 1 performs so well and makes the difference with other general radio stations like RTL. It’s an ambition and a risk-taking at the start but one that is paying off today. » And barring any surprises, the next audience reports, at the start of 2025, should, at a minimum, confirm these scores.
