But it is on a salty product that Cédric Grolet has once again created controversy. We’re talking about a ham and butter sandwich for… €30! If we have all already noticed that the prices of classic sandwiches have exploded in recent years, we are still far from thirty euros, obviously. But what does this product contain? Let’s be honest, we’re still dealing with something more elaborate than a ham and butter, since we also find Comté cheese, gherkins, and especially Périgord truffles.
It’s this last element that makes the bill skyrocket, since a kilo of Périgord truffle sells for between €1,200 and €1,500 per kilo, depending on the season! If we estimate that the dose, rather generous, is between 5 and 10 grams per sandwich, we have already found between 6 and 15€ of the price, with a big dipper. For the ham, we are promised a high quality Paris ham, as well as for the Comté, and a homemade butter. If we add labor, fixed costs and of course the “price” of the brand, the bill quickly explodes.
But all this buzz is above all a question of customers. Because who would want to buy a sandwich for €30? We asked Manu Goethals, who runs a sandwich shop in Braine-l’Alleud. At his place, sandwiches sell for between €3.5 and €4.5.”Who is going to go? Those who have the means or smart people who saw the articlehe smiles. And then, we’re talking about a luxury pastry shop in Paris, or a business in Chapelle-lez-Herlaimont where he wouldn’t allow it (sic). It also depends on the ingredients. If I take our sector in Belgium, we always say that our margin is between times two, and times two and a half. If he puts luxury products there and he is known, it goes quickly. When I see the price of a sandwich in certain ski resorts, ultimately, it goes quickly. And it’s advertising…“
A way to silence the critics? The famous pastry chef Cedric Grolet launches a new establishment… original
Moreover, Cédric Grolet is not the only one to offer such an expensive sandwich in Paris. If yours is takeaway, several restaurants offer revisited club sandwiches for more than €30, as is the case at Bar 8 at the Mandarin Oriental, Royal Monceau or at the Park Hyatt. And in Brussels? We found a ham baguette “from friend Zivieri” for €22 at Bar Magritte, or a club sandwich for €29 at Loui Bar, avenue Louise.
“It’s a gigantic tourist trap”: Cédric Grolet criticized again after offering a half-empty galette des rois for 55 euros (VIDEO)
