After the success of Deadpool 3 and its aggressive marketing, it is time to understand how the Ryan Reynolds strategy and his business empire, which is impacting on the cinema, works.
Antoine has to admit something: he was molded by the trendy bulldozer promo from Deadpool & Wolverinewhich owes a lot to the creative investment of Ryan Reynolds. If the actor is one of the most popular stars in Hollywood today, he is also a fierce businessman and a king of marketing. His strategy, both clever and cynical, deserves to be analyzed, because it has a direct impact on the films produced, and on their increasingly questionable quality…
With the creation of his production (and marketing) company Maximum Effort, Reynolds reached a milestone, which accompanied his increasingly significant investments in diverse and varied brands. But this approach to advertising is no longer just a complement to his acting career. It is another facet, perfectly integrated with the rest, whose methodology must be explored, and drawn from it on films like Red Notice or Deadpool 3.
