The smartphone brand Infinixalways looking to captivate a young and dynamic audience, has just signed a significant partnership with Ayra Starrthe rising musical sensation of the African scene. Ayra Starrknown for her distinct style and her influence on Generation Z, becomes the face of the series HOTa range of iconic phones fromInfinix.
This announcement, made recently by Infinixdemonstrates the brand’s intention to associate itself with personalities who embody boldness and innovation. Infinixsince its beginnings, has positioned itself as a key player in the field of mobile technologies aimed at young people. This choice ofAyra Starr is therefore far from being trivial: it is a question of linking the creativity and freshness of the star to the image ofInfinixwhich continues to attract a young and dynamic audience.
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For Oluwayemisi Ode, Public Relations and Communications Manager at Infinix Nigeria, this collaboration is obvious. Ayra Starr embodies a strong and inspiring personality, echoing the values ofInfinix : “Ayra Starr is an iconic figure for young people of his generation, and his unique style and creative spirit perfectly reflect the spirit of our series HOT. We are thrilled to welcome him to our family and look forward to seeing the impact of this collaboration on our consumers.”
Ayra Starrwhose real name is Oyinkansola Sarah Aderibigbe, has experienced a meteoric rise thanks to her hits like “Away” and her critically acclaimed albums such as 19 & Dangerous and The Year I Turned 21. In a short time, she has established herself his musical style and bold personality in the industry, attracting a young and passionate fan base. This synergy with Infinixa brand anchored in youth culture trends, promises to breathe new life into the series HOT.
The latest addition to the range, theInfinix HOT 50, perfectly embodies this ambition. Praised by experts for its technical innovations, it stands out for its ultra-thin design with curved 3D screen, a 6.78-inch AMOLED screen, and a refresh rate of 120 Hz, guaranteeing an immersive visual experience. In addition, its long-lasting battery and its features based on artificial intelligence make it an ideal companion for capturing memorable moments in photos and videos, meeting the expectations of young users, hungry for creativity and performance.
Ayra Starrexpressing his enthusiasm for this new adventure, said: “Representing the series HOT d’Infinix is an honor for me. I have always admired the way in which Infinix is aimed at young people and encourages them to express their originality. I can’t wait to share what we are preparing together, it will be a new and exciting experience.”
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This partnership strengthens the strategy ofInfinix to partner with leading figures in music and fashion who resonate with its target audience. By collaborating with Ayra Starrthe brand ensures not only increased visibility but also an authentic connection with a generation hungry for innovation and quality technological products.
By joining forces with Ayra Starr, Infinix demonstrates its desire to engage alongside young talents who, through their influence and creativity, inspire a new wave of consumers. This initiative should allow the series HOT to gain even more popularity, becoming a symbol of choice for young people who aspire to stand out and push the limits of creativity.
