PORTRAIT – For years as head of global communications for Dior Parfums, he welcomed stars from festivals to photoshoots, from Cannes to Los Angeles. Today, having moved to Augustinus Bader, he co-created a new international film festival, Nouvelles Vagues, in Biarritz.
On paper, he was a pure product of French “com”. He moved from the Marie-Claire group to Vogue Homme, then to Sonia Rykiel (“ an exceptional woman “, with whom he would tour the world for ten years) to L’Oréal cosmetics, Jérôme Pulis then landed the position of global communications director for Dior Parfums, a distinguished position that he would hold for more than sixteen years. An upward trajectory. A quarter of a century rubbing shoulders with the big names in fashion, beauty, big bosses, stylists, designers… Launching careers, producing images that would tour the world, welcoming all the possible stars from festivals to shootings, from Cannes to Los Angeles. And now, by giving him an appointment ” without reason “, we discover that we are destabilizing him for the first time. That this great communicator is not “not good at introspection »… « Talk about me? But I can’t! It’s just that in this profession, you’re always in the shadows.
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