on the roof of the world – With its documentary event, Inoxtag climbs the summits of the Youtube Game
It just keeps on climbing. “Kaizen”, the documentary retracing the ascent of Everest by web star Inoxtag, has recorded more than 11 million views in twenty-four hours. “The counters are going crazy” and are evidence of an “exceptional” craze, a YouTube spokesperson told AFP on Sunday.
Posted online Saturday at 2:30 p.m. on the platform owned by Google, where it is number one in trends, this film of nearly 2 hours and 30 minutes has also already generated more than 95,000 comments, often dithyrambic, and collected more than a million “likes”. It is “certainly” “one of the best launches in the history” of the platform in France, added the same source, in the absence of a precise ranking.
World in theaters
The 22-year-old YouTuber, followed by more than 20 million subscribers on social networks, also did well in theaters, attracting some 340,000 spectators, including 40,000 abroad (Belgium, Quebec, Morocco, etc.), to the previews of his film on Friday evening and Saturday morning, according to figures given to AFP on Sunday by its distributor, MK2.
For content put online for free a few hours later, “it’s unheard of,” commented Nathanaël Karmitz, one of the leaders of MK2, for AFP, praising “the desire for the collective experience (…) - 20minutes
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