The Town of Hudson, rich in its history and culture, announces the launch of a project to modernize its visual identity. Over the coming months, Hudson will update its visual identity, with a refreshed logo that embodies the city’s values and distinctive character.
Why a new brand image?
The City currently uses several brand images as well as a traditional coat of arms. This complicates its visual identity. The objective is to establish a unified, recognizable and authentic brand, in line with Hudson’s values.
This modernization aims to improve the visibility and consistency of Hudson:
– Modernize Hudson’s logo and visual identity;
– Establish clear graphic standards;
– Develop a comprehensive brand guide.
Once finalized, the new logo will be gradually integrated into various City communication platforms and tools.
The City will update the logos as necessary. Signage, vehicles, equipment and stationery will gradually adopt the new design, either through regular replacements or as new items are acquired.
Highlights of the process:
– Phase 1: November 5 to 22, 2024: Call for applications:
Graphic designers residing in Hudson are invited to submit their portfolios. Experience in brand image design, although not required, is an asset. Applications can be sent to [email protected]. Submission deadline: 4 p.m., Friday, November 22.
– Phase 2: December 1, 2024 – January 17, 2025: Competition
– Three local graphic designers and three design agencies will be invited to participate in a paid competition to propose a draft logo.
– An amount of $1,000 per proposal will be offered.
– Agencies will have 20 minutes to present their draft to the selection committee.
– One proposal will be selected from those received.
– The selected agency will then be invited to submit a service offer for the next phase.
– Phase 3: February – April 2025: Logo design and public vote
– The selected agency will develop two brand images to present to the Council.
– Once approved, these two versions will be put to a public vote; the winning design will become the city’s brand image.
Deliverables will include a graphic standards guide, mood board, graphic formats, design templates, etc.
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