The charity stream, a new way to collect donations
What is charity streaming? In a few words, it’s about broadcasting a live video (on platforms like Twitch or YouTube), where you can interact with your community while allowing them to support your association through real-time donations. If this approach was popularized by large NGOs, it is now becoming accessible to all associations thanks to simple and intuitive tools like HelloAsso Stream.
HelloAsso Stream offers a completely free and commission-free live collection experience, where each donation is directly donated to the association. Each contribution, small or large, is transformed into concrete and immediate support for your projects!
Why charity streaming is right for you
If you’ve never used the charity stream, this is an opportunity not to be missed. Live streaming allows you to create a strong bond with your community and interact directly with your donors, making each contribution even more meaningful. By broadcasting on popular platforms, you strengthen your visibility and reach a young, active and supportive audience, who are looking for ways to take action for important causes. With tools like HelloAsso Stream, you benefit from accessible and free solution. Whether you are a small structure or a more established foundation, you can take advantage of this solution without fear of commission costs.
How to start your charity stream with HelloAsso Stream
Start a charity stream with HelloAsso is quick and easy, even if it’s your first time exploring this collection method. Here are the steps to follow to prepare your live:
- Submit your request : Contact HelloAsso at least one week before your event to obtain the necessary access.
- Personalize your collection : In the dedicated HelloAsso Stream space, configure your collection widgets. You can personalize the donation bar and donation alerts so that they reflect the identity of your association (choice of colors, personalized messages, visual and audible alerts). These little details make the experience even more engaging for viewers.
- Integrate widgets into your streaming software : HelloAsso Stream widgets work with streaming software like OBS or StreamLabswhere you can integrate them as an overlay. Once your setup is complete, you’re ready to get started!
- Go live and engage your community : Once live, your viewers can make donations which are immediately displayed on the screen. Whether to achieve a fundraising objective or simply to encourage the actions of your association, each contribution strengthens the link between your cause and your donors.
Our tips for a successful charity stream
To maximize the impact of your stream, here are some tips:
- Create captivating storytelling : Use this moment to tell the story of your association, share your projects, and involve members or beneficiaries to bring your mission to life.
- Set clear and motivating goals : Transparency is key; indicate for example how each amount collected will be used.
- Invite engaged streamers : If possible, collaborate with a streamer with a community close to your cause. Their audience will thus be able to discover and support your actions.
- Engage audiences in real time : Respond to comments, thank donors live, and liven up the experience to keep your audience’s interest throughout the live.
Why join the Giving Tuesday movement?
Giving Tuesday is much more than a fundraising day; it is a global movement dedicated to generosity, which unites associations, citizens, and businesses to celebrate and encourage giving. By joining Giving Tuesday, you join thousands of nonprofits and foundations around the world, mobilizing their communities to advance their missions. Whether you are collecting for a local development project, an environmental cause or a solidarity action, the charity stream can become a powerful lever to amplify your voice and mobilize new donors.
Start your charity stream
This year, participate in the Giving Tuesday movement in a unique and creative way. HelloAsso Stream gives you the opportunity to transform your campaigns into moments of strong engagement with your community. So, are you ready to try the adventure of charity streaming? To learn more about Giving Tuesday and get practical tips for your campaign, visit Giving Tuesday France.
