the essential
Until the end of the month, Operation Pink October raises public awareness about the prevention of breast cancer, mobilizes funds for medical research as well as assistance to those affected.
Umbrellas above heads, ribbons on the lapels of clothes, balloons hanging from store windows and a QR code flashed to make a donation to the Oncopole… No doubt, Pink October, like every year, enlivens Toulouse . Organized for 31 years, this awareness and prevention operation continues to attract followers.
In Toulouse, several neighborhoods respond to these days: “We are in contact with the Oncopole, explains Nathalie Cutolo, president of the merchants’ association on rue Saint-Rome. We display posters in stores to explain how to make a donation for research, we distribute little pink bows to our customers and we hang balloons from the League Against Cancer in our windows.
“Essential for patient care and research”
According to her, the public is increasingly responding to this call. Like Magali, whose 25-year-old daughter is affected by the disease: “How can we not answer this call. I am a mother and a woman, she explains, hanging a small ribbon on her jacket. We can, at all ages , be affected by this cancer”. A movement that is being emulated: “This is the first time that we are participating in this action,” recalls Géraldine, from the rue de Rémusat merchants’ association. We are going to distribute balloons inflated with helium and hang them on the barriers of the street. Without forgetting, of course, the pink ribbons, symbol of this month. Rue des Lois, the merchants’ association bought balloons and put up posters with a QR code to make a donation to the Oncopole: “We are very committed to this operation, assures Philippe Roncalli, president. Breast cancer affects more and more women.
Born in the United States and worn by women, Pink October is available under different names: Pink October, Pink Ribbons, etc. “This breast cancer awareness month is essential for patient care and research,” assures Fleur De Lempdes, director of communications and sponsorship at Oncopole. This awareness month makes it possible to propose actions including for caregivers.
