Lidl continues its expansion in France and plans to open 10 new stores in 2025. This new wave of openings confirms the popularity of the German brand, which continues to appeal to French consumers. Where will they be located? We tell you everything!
Elected favorite food brand of the French in 2024 with 67% of the votes according to The Internet userLidl is ahead of giants like Leclerc and Intermarché. A very strong reputation which is due to its strategy focused on competitive prices with attractive products, in particular by developing house brands such as Parkside, its DIY brand, or even Silvercrest, for household appliances. If the brand has chosen to close two of its brands in 2025, Lidl Wines and Travel, this does not reflect a decline in its activity, but rather a reorientation.
The rest after this ad
Since opening its first store in Sarreguemines in 1989, Lidl has continued to grow in France, responding to ever-increasing demand for affordable, quality products. With more than 1,580 points of sale in France, the brand does not intend to stop there and aims to strengthen its presence, particularly in areas that are still poorly served. If 10 new stores are expected to open in the coming months, the brand plans to open 50 additional new stores by 2026.
The 10 new Lidl addresses planned for 2025
This year, Lidl is banking on a diversified presence which aims to cover both large cities and medium-sized towns. A strategy that aims to reach a varied clientele, while increasing its presence in regions that are still under-represented. From January 2025, Lidl will begin its opening plan with the inauguration of several new stores in strategic regions. Here is the list of establishments:
- Aurillac (Cantal): opening planned for June 2025.
- Blangy-sur-Bresle (Seine-Maritime): inauguration at the end of 2025.
- Beynost (Ain): opening planned for February 2025.
- Brumath (Bas-Rhin): opening in 2025.
- Lamalou (Hérault): opening February 12, 2025.
- Lyon — 7th arrondissements (Rhône): a new store planned for December 2025.
- Rennes (Ille-et-Vilaine): February 2025. With a surface area of 2000 m², it will be the largest Lidl in Brittany.
- Sallanches (Haute-Savoie): inauguration planned for summer 2025.
- Tarnos (Landes): opening confirmed for January 31, 2025.
- Versailles (Yvelines): opening between April and May 2025.
The rest after this ad
This opening program shows Lidl's desire to establish itself in key regions. If France represents a major market for Lidl, the brand does not limit its development to France. In 2025, Belgium will also benefit from new locations, thus confirming the company's European ambition. With an already well-established global network, Lidl continues to expand its portfolio to compete with the largest players in mass distribution.
-Lidl prioritizes innovation while looking to the future
A key player in food distribution in France, Lidl does not just open new stores: the brand invests in modern infrastructure, particularly with eco-responsible cooling systems and buildings with a low energy footprint. It was in December 2024 that the Oullins-Pierre-Bénite store, near Lyon, unveiled its transformation after months of work with the aim of “to integrate more environmentally friendly elements” : an 800 m2 photovoltaic roof, two charging stations for electric vehicles as well as a modernization of the refrigeration systems with the aim of consuming less energy.
The rest after this ad
These initiatives are part of an environmental approach increasingly demanded by consumers, sensitive to the ecological impact of their lifestyle.
The people? A whole world! Passionate about the media, networks, series, films, and investigative investigations of all kinds, it was naturally that Jessica turned to writing and that she takes…
France
Golf
