Do supermarkets only offer promotions on products that are too fatty and too sweet? This is what the consumer association, CLCV, suggests, which estimates in a study that the products at knockdown prices are essentially those with a bad Nutri-Score: D or E.
After having gone through dozens of advertising catalogues from major retailers, the result is clear: “Junk food” represents 43% of promotions at Carrefour, 41% at Lidl or 39% at Leclerc.
According to François Carlier, general delegate of the CLCV, these leaflets essentially offer “junk food and products that are generally unbalanced from a nutritional point of view”. In short: “Cheese, cold cuts and crisps”. The catalogs highlight “all the things we love to eat but which are problematic for our health”By applying a price promotion on these foods, large retail chains encourage “impulse buying” and in particular “those intended for children: biscuits, chocolate, sweets, crisps, etc.”
According to the specialist, It is middle-income households that pay the price. “These promotional catalogues influence the consumption of all families who are on a tight budget and who buy a lot on promotion. We must therefore alert large retailers to change this type of offer,” he explains.
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