Pernod
Ricard
new
sponsor
of
PSG,
Marseillais
call
for
boycott
of
the
brand
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Ricard is generally a drink associated with the city of Marseille, and yet it is with Paris that it has decided to partner for four years. Paris-Saint-Germain announced on Monday a partnership with the Pernod Ricard group specializing in alcoholic beverages, until 2028. This agreement begins this season and concerns all of the club’s entities: the women’s and men’s football teams as partners, and the handball teams as suppliers.
