“We don’t want to create confusion between the two channels. There are really two chains that operate in a complementary and parallel manner.“, this is the objective, Tuesday October 1, of Julien Mielcarek, the deputy director for digital information of the RMC/BFM group who has just piloted the BFM2 project, the group’s new digital channel, accessible on the website , the application, but also on connected TVs, SFR, Free and Bouygues boxes and soon on Orange and MyCanal.
The idea: broadcast live events on digital, site and application that cannot be broadcast on BFM TV. “There was a lot of material to offer alongside BFM TVexplains Julien Mielcarek, we said to ourselves that it was simpler to have a single entry door, a channel, so BFM2.” For example, Tuesday October 1, from 2 p.m., BFM TV will be in a special edition before Prime Minister Michel Barnier’s general policy speech to the National Assembly and as there is still a lot of news in the Middle East and that the teams are on site in Israel or in Beirut, BFM2 will focus on this news.
With BFM TV’s 300 journalists, Julien Mielcarek knows that there will be plenty to do on both channels and with the aim of complementarity. “The objective is obviously to have a maximum of hours of live broadcast per dayaccording to him, and between these live broadcasts, offer videos already produced for social platforms and some of the filmed podcasts“.
BFM attacks a younger audience
Added to this is the fact that this new digital channel, in terms of its distribution but also in its form, looks more like streams, like live performances on YouTube. “We’re going to try lots of things on this channel. We’re going to try some new things“he promises, things that will focus on digital consumption which attracts an audience rather connected to YouTube or even Twitch. Julien Mielcarek does not hide that this development is simply the continuation of BFM’s strategy,”it is the number 1 news brand everywhere, on television, but also on platforms“. “We are very powerful on TikTok, on Snapchat, on Instagram, there are 20 million people who follow us on social networks he continues live is also a use that is developing among young audiences, on YouTube and on platforms“, it is therefore impossible for him not to go to this area, knowing that the direct “it’s in BFM’s DNA” he likes to recall.
