Red Bull continues to establish a lasting foothold in the world of sport, and after recently joining the peloton as main sponsor of the BORA-hansgrohe team, the Austrian brand strikes again with a powerful partnership. It announces its association with the Tudor Pro Cycling team, led by former professional cyclist Fabian Cancellara, and recently reinforced by the arrival of two great riders with the Swiss Marc Hirschi and the Frenchman Julian Alaphilippe. This partnership between Red Bull and Tudor Pro Cycling is particularly surprising, as it is rare for the same brand to support two competing teams in the same discipline. Usually, this type of situation is reserved for material or textile equipment manufacturers. However, Red Bull, which already owns several football clubs around the world such as RB Leipzig, New York Red Bulls and RB Salzburg, is used to this type of collaboration.
The reaction of the Alaphilippe team to this new partnership
In an official statement, Tudor Pro Cycling expressed its pride in partnering with Red Bull.
“Tudor Pro Cycling is proud to announce a brand new partnership with Red Bull, famous for its energy drinks and influential role in the world of sport. This exciting alliance unites two brands synonymous with performance, innovation and a quest relentless pursuit of excellence, combining Tudor Pro Cycling’s bold approach with Red Bull’s unrivaled support in elite sports.
This partnership positions Red Bull as the official energy drinks partner of the Tudor Pro Cycling team.
Raphael Meyer, CEO of Tudor Pro Cycling Team, is delighted with the partnership: ‘We are very pleased to welcome Red Bull as the official energy drinks partner of Tudor Pro Cycling and look forward to continuing this journey together.’
Red Bull’s integration with Tudor Pro Cycling marks a significant milestone in the brand’s commitment to supporting emerging talent and the next generation of cycling champions. By aligning with the young and dedicated Tudor Pro Cycling team, Red Bull reaffirms its commitment to the ever-changing world of road cycling and endurance sports, where discipline, resilience and innovation converge.
In parallel with Tudor Pro Cycling, the watch brand Tudor and Red Bull have collaborated for several years on numerous projects, notably Visa Cash App Racing Bulls in Formula 1 and Alinghi Red Bull Racing in competitive sailing regattas.
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To summarize
Having recently joined the peloton as main sponsor of the BORA-hansgrohe team, the Austrian brand, Red Bull strikes again with a powerful partnership. She announces her association with the Tudor Pro Cycling team, Julian Alaphilippe’s new team.
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