A few days before the Las Vegas Formula 1 Grand Prix, Mercedes driver Lewis Hamilton and artist Tyler, the Creator announce a unique collaboration between their respective brands +44 and GOLF WANG. This capsule collection, revealed this Monday, celebrates the meeting between the world of motorsport and that of streetwear.
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The ad campaign, orchestrated under the creative direction of Tyler himself and captured by the lens of Luis « Panch » Perez, features Hamilton, his bulldog Roscoe, as well as several models in a garage setting. The atmosphere is enhanced by a neon sign « GOLF PLUS 44 » and, symbolically, a two-seater Mercedes in the background, thus creating a perfect bridge between the worlds of the two creators.
Among the key pieces, we discover motocross jackets proudly displaying the inscription « GOLF WANG » on the chest and the +44 logo on the sleeves. Work jackets are distinguished by lettering « GOLF »original integrated with a circuit finish line on the back. The collection also includes shirts adorned with designs combining Formula 1 elements with iconic Las Vegas symbols. A particularly original accessory attracts attention: a tire pressure gauge reinvented as a fashion piece.
Tyler and Hamilton therefore chose the Las Vegas Grand Prix to launch this collection. For enthusiasts interested in acquiring these exclusive pieces, the official launch will take place today at 3:00 p.m. (Eastern Time). A pop-up point of sale will be installed at the Encore Beach Club at the Wynn Hotel in Las Vegas, offering visitors a unique retail experience. The collection will also be available online on the official GOLF WANG and +44 websites, as well as in GOLF WANG boutiques in Los Angeles, New York and London.
This collaboration comes at a particularly dynamic time for the two creators. Tyler, the Creator is currently enjoying massive success with his eighth studio album, CHROMAKOPIA, which sits at No. 1 on the Billboard 200 for the third week in a row. The artist is also preparing to embark on a world tour, the Chromakopia: The World Tour, alongside Lil Yachty and Paris Texas.
As for Lewis Hamilton, he is preparing to join the Ferrari team for next year after a difficult season at Mercedes. Currently ranked seventh in the world championship, he is looking to end his adventure with the Brackley team on a strong note. A sentiment shared by Mercedes director Toto Wolff who, speaking about the last 3 races, said “We want to end our incredible journey with Lewis on a positive note and build momentum for 2025.”
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