Article sponsored by Floki
Floki's play-to-earn gaming platform, Valhalla, partners with Sim Racing team KICK F1 to bring fans a next-level experience.
Announced on November 15, this collaboration will result in a series ofexclusive events during the 2025 Sim Racing F1 season.
This includes the presence of the team's NFTs in the Valhalla game, as well as in-game competitions where winners will have the chance to visit the Sauber Motorsport headquarters in Hinwil, Switzerland. Additionally, Valhalla will be the official partner for driver debriefings after each official Sim Racing F1 event, with a special content segment shared on the @sauberesports Instagram and X channels.
The Valhalla logo will also be highly visible across KICK F1's digital and social platforms, including banner placements, branding overlays during live streams and on drivers' sleeves. Additionally, Valhalla branding will be integrated into the Sauber Esports arena, appearing on wall frames, broadcast overlays and interview backdrops, boosting visibility on and off the virtual track.
This collaboration comes just in time for the launch of the Valhalla Mainnet at the end of November.
The KICK F1 Sim Racing event is a highly competitive virtual motorsport championship, attracting top talent and fans from around the world. It replicates the thrill of real-life Formula 1 racing, blending cutting-edge gaming technology with intense skill-based competition.
Valhalla is a blockchain-based MMORPG inspired by Norse mythology, offering players the chance to discover, tame and fight with creatures called Veras. The game features a player-driven economy and a hexagonal battlefield designed for dynamic combat.
“We are proud to embark on this exciting new partnership with the Sim Racing KICK F1 team,” said a FLOKI spokesperson. “By offering players and fans a dynamic player-driven system that allows for solo or clan play, Valhalla's gameplay strongly resembles the world of Sim Racing F1 – marking our commitment to meaningfully integrating the gaming world , cryptocurrency and Sim Racing. We can't wait to get started and unlock the full potential of this collaboration during the 2025 Sim Racing F1 season.“
Sim Racing KICK F1 Team Principal Andrea Bugnone said: “We are thrilled to partner with Valhalla and Floki, currently one of the most innovative and engaging companies in this industry. This collaboration represents an exciting convergence between Sim Racing F1 and gaming technologies, opening up a whole new world of engaging possibilities for our team. By integrating Valhalla's cutting-edge platform into our team's quest for excellence, we aim to enhance the Sim Racing F1 experience for fans of the Sim Racing KICK F1 team and Valhalla itself.“
About Valhalla
Valhalla is a blockchain-based MMORPG inspired by Norse mythology, offering players the chance to discover, tame and fight with creatures called Veras. The game features a player-driven economy and a hexagonal battlefield designed for dynamic combat. Users can learn more at Valhalla.game.
About Floki
Floki is the popular cryptocurrency and utility token of the Floki ecosystem. Focused on utility, community, philanthropy and strategic marketing, Floki is working to become the most recognized and used cryptocurrency in the world. With over 490,000 holders worldwide, Floki has established a strong brand presence. Users can learn more at floki.com.
About the Sauber Group
The Sauber Group consists of two operating entities: Sauber Motorsport AG, which manages its Formula 1 TM team, and Sauber Technologies AG, which focuses on business with third parties in the areas of advanced engineering, prototype development and additive manufacturing, in addition to full-scale and model testing in the factory's state-of-the-art wind tunnel and innovation in aerodynamics. The companies collaborate closely and share know-how to apply the expertise of all dedicated people at the headquarters in Hinwil, Switzerland, to all internal and external projects.
The Sauber Group places sustainability at the heart of its mission: its business, operating under the ISO 14001 environmental management standard, has been carbon neutral since 2011 and the company has achieved Three Star level under the environmental accreditation of the FIA.
Since its founding in 1970, the innovative Swiss company has been setting standards in the design, development and construction of racing cars for various championship series, such as Formula 1, DTM and WEC. After its Formula 1 debut in 1993, Sauber Motorsport AG established one of the sport's few traditional, privately owned teams. A member of the exclusive club of teams that have competed in over 500 F1 races, she celebrated 30 years in the sport in 2022 and continues to progress both on and off the track.
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