Hot Wheels introduces new range of F1 cars

Hot Wheels, the #1 toy car brand loved by kids and parents, teams up with motorsport’s elite to introduce a new line of Hot Wheels Formula 1® products, starting with an exclusive collectible miniature available on the Mattel Creations website.

Passion for car racing

For the first time, Mattel, Inc.’s Hot Wheels brand is partnering with Formula 1® to offer motorsports fans a complete line of Hot Wheels products. The new range of products from the two iconic brands will highlight the F1® teams and bring the thrill of the famous races in 1:64 scale, to offer vehicle enthusiasts a whole new way to play and collect, allowing children and adults to celebrate their passion for car racing with Hot Wheels.

68: the year Hot Wheels was created

The first product launched is an exclusive collectible miniature, available now on the Mattel Creations website. It features a unique design created to celebrate this partnership, equipped with Real Rider wheels with interchangeable tires, an all-metal body, chassis and new F1 casting. The limited edition Hot Wheels F1 car also has the number 68 on the hood, a nod to the year Hot Wheels was founded. Inspired by the Hot Wheels “Original 16” models, the car comes in a “Kar Keepers” collector’s box to provide a unique experience for collectors and racing fans.

Reproduce the thrill of F1 racing

“Hot Wheels has always aimed to foster the spirit of challenge, which is why a partnership with Formula 1 seems obvious. It brings together two of the world’s largest communities of fans who share their passion for cars and racing”, said Roberto Stanichi, executive vice president of Hot Wheels and head of construction vehicles and games at Mattel.

“In collaboration with Formula 1, we have developed a program that allows children to replicate the thrill of F1 racing, where they can drive like pros, and which also allows them to engage with our most loyal communities. on a global scale. Like Hot Wheels, F1 is synonymous with automotive thrills and performance, and the collection we have created will take the cult of F1 to the next level, with additional consumer touchpoints, such as digital activations and commercial.”

Best-selling of all toys

Sold in more than 150 countries, the Hot Wheels 1:64 Speed ​​Series assortment was the best-selling product of all toys globally in 2023. Formula 1, the biggest sports and entertainment spectacle and motor racing competition most popular in the world, joins the Hot Wheels family. With more than 700 million fans and 24 races, the FIA ​​Formula One Championship™ brings together the best drivers in the world who compete at more than 320 km/h on iconic and formidable circuits in the four corners of the planet. The sport, which will celebrate its 75th anniversary next year, is recognized as the pinnacle of speed, design and innovation.

Formula 1 Chief Commercial Officer Emily Prazer said: “This exciting collaboration will combine the adrenaline of motor racing with the passion for miniature vehicles and offer the opportunity to experience the details of an F1 car, all in the palm of your hand. More than just a partnership, this is a celebration of speed, creativity and innovation that will offer fans a new way to engage with sport”.

Following the launch of the first product, the multi-year collaboration will continue to grow throughout the 2025 season and beyond. For more information, please visit www.creations.mattel.com, www.hotwheels.com and www.formula1.com.

Photo credit: Hot Wheels©