Formula 1 and LVMH sign a 10-year global partnership

As Formula 1® prepares to celebrate its 75th anniversary in 2025, LVMH becomes a global partner of the competition for the next ten years. This agreement will see the involvement of several emblematic Houses of the group, such as Louis Vuitton, Moët Hennessy and TAG Heuer.

At a time when Formula 1 is establishing itself as a true cultural phenomenon, between sport and entertainment, this unprecedented commitment with the leader in luxury and the flagship discipline of motorsport will begin next season. By combining the creativity and excellence of LVMH with the innovation and high performance of Formula 1, this partnership will embody the meeting of two exceptional worlds.

With this partnership, LVMH will mobilize its expertise and entrepreneurial spirit for Formula 1, offering exclusive experiences such as hospitality, personalized activations, limited series and unique content. Formula 1 and LVMH are delighted with this new collaboration, where each House of the Group will bring its know-how, its heritage and its exceptional skills. Details of this partnership will be revealed in early 2025.