a “hyper-adaptable” market to offensive commercial methods

a “hyper-adaptable” market to offensive commercial methods
a “hyper-adaptable” market to offensive commercial methods

The terms are those which define a dynamic economic model, where entrepreneurs know how to pool their investments in raw materials and adjust to exogenous disruptions. However, it is the illicit drug market that is scrutinized in the latest study by the French Observatory of Drugs and Addictive Tendencies (OFDT) on “the supply of narcotics in published this Monday, January 27.

This document depicts massive circulation, sparing no region. Three major trends combine in this “hyper-adaptable market”according to Ivana Obradovic, deputy director of the OFDT: “A sustained increase in the global production of major drugs (except heroin, due to the ban on opium cultivation an Afghanistan since April 2022); constantly increasing traffic dynamics in France; and an ever-increasing content of the average concentration of these products. »

This clandestine market, which has adopted the marketing recipes of the legal economy, has experienced rapid evolution in recent years, especially since the Covid period, which acted as an accelerator. “We are seeing a professionalization of actors and a specialization of teams in the value chain, underlines Yasmine Salhi, the author of the study. Sales networks, increasingly multi-product, are making increasing use of digital technology and adapting to demand, in particular by offering split purchases, for 10 or 20 euros for example. »Smartphone applications are gaining market share to the detriment of « fours » : 35% of cocaine users obtain their supply via home delivery, compared to 21% by traveling to a deal point, according to a survey published in 2022.

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