The lingerie market in France is worth more than 2 billion euros

Ultra-sexy wave, curvy celebration, wellness revolution… Focus on the lingerie market, its key figures and its new trends, a few days before the start of the new edition of the International Lingerie Show (SIL) , which will be held from January 18 to 20 in Paris, in Hall 3 of the Porte de Versailles exhibition center (15th arrondissement).

According to a Kantar study carried out for the International Lingerie Show and the Federation of Knitwear, Lingerie and Beachwear, the French market for women's lingerie is worth 2.08 billion euros (data collected from January to October 2024).