Qiddiya will be the main sponsor of the Autosport Awards

The Autosport Awards, motorsport’s most prestigious awards night, announce that Qiddiya will be the main sponsor of the event in 2025. This sponsorship includes the first Business Exchange, which will take place on the morning of the awards ceremony. price.

The new format of the Autosport Awards will be held on January 29, 2025, at the iconic Roundhouse venue in London, and will bring together elite drivers, industry leaders and celebrities for an evening celebrating excellence in motorsport . The highlight of the auto racing social events calendar, this evening will celebrate the best in the industry across all motorsport disciplines, including people just starting out in their careers and others. having played a central role in the development of these sports for decades.

The Autosport Business Exchange is a high-level industry conference that will explore key topics in discussions around the impact of artificial intelligence and the growing role of women in motorsport. One of the highlights of the event will be the talk given by Zak Brown, CEO of McLaren Racing, who will share a unique perspective on the international races in which his teams participate.

“The partnership between the Autosport Awards and Qiddiya represents a pivotal moment for our two organisations,” declares Werner Brell, PDG de Motorsport Network. “For the first time, we are inviting fans to experience the evening in person and immerse themselves in the experience. The groundbreaking Qiddiya Sports and Entertainment Complex is perfectly aligned with our commitment to redefining the way fans connect with motorsport, and we’re excited to partner with them to bring a reimagined Autosport Awards to life.”

Qiddiya is an innovative city for culture, sports and entertainment located near Riyadh, Saudi Arabia, and is poised to become one of the world’s leading destinations in all three areas. Part of Saudi Arabia’s Vision 2030 plan, this innovative development will include the spectacular Qiddiya Circuit, future host of the Saudi Arabian Grand Prix. The ambitious circuit design includes a first turn rising 20 stories high, 21 challenging turns and a spectacular 108 meter drop through the mountainous landscapes of Tuwaiq.

“We are pleased to partner with the Autosport Awards, a renowned platform celebrating the talent and innovation that is shaping the future of motorsport,” adds Abdullah AlDawood, managing director of Qiddiya Investment Company. “Motorsports has been an integral part of Qiddiya City’s vision since its inception, in line with the growing enthusiasm for the sport in Saudi Arabia and the demand for world-class infrastructure to accommodate it. This partnership reinforces our commitment to supporting the motorsports industry, and making Qiddiya City a future global hub for sports and entertainment.”

The enhanced Autosport Awards program reflects the spectacular evolution of motorsport and its growing popularity around the world. This year will mark the 75th anniversary of both Autosport and the FIA ​​Formula 1 World Championship.