Adidas is launching into motorsport. This Tuesday, Mercedes-AMG Petronas F1 announced the start of its collaboration with the brand with the three stripes from the next season and for several years. Adidas will become the equipment supplier for the Formula 1 team and will provide it with complete clothing production, from shoes to accessories, for drivers, mechanics and engineers. The first delivery will be revealed in February and will be available for purchase by the general public. Other limited edition releases are also planned throughout the year to satisfy fans. Until then, Mercedes was associated with Puma and Tommy Hilfiger.
Wolff speaks of a “revolutionary” partnership
In the press release published by Mercedes, Toto Wolff, team director, welcomed this partnership: « Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. Adidas is an iconic brand, one that shares our dedication not only to peak performance, but also to style and sophistication. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fan wear means in our sport. » With the departure of Lewis Hamilton for Ferrari, Mercedes begins a new chapter in its history and hopes to return to the top after several disappointing campaigns.
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To summarize
Mercedes has announced that it has entered into a partnership with adidas starting next season. The German brand will become the team's equipment supplier for several seasons. It will provide clothing to pilots, engineers and mechanics.
