Crypto.com and Formula 1 announce the extension of their partnership, solidifying their collaboration until 2030. This renewal marks a significant milestone in their relationship, which began in 2021, and underlines their shared commitment to innovation, commitment fans and global growth.
Since the start of this collaboration, Crypto.com and Formula 1 have experienced remarkable expansion. Formula 1 has seen its cumulative television audience reach 1.5 billion viewers during its Grand Prix, while the global fan base stands at 750 million, not to mention 96 million followers on social media. For its part, Crypto.com has multiplied its number of users tenfold, crossing the 100 million user mark globally and establishing itself as a leader in the field of cryptocurrencies.
The renewed partnership will focus on offering exclusive fan experiences and activations at various Grands Prix, increasing the appeal and accessibility of the sport. Crypto.com's presence will be highlighted during key races throughout the season, reinforcing the brand's integration into the world of Formula 1.
Additionally, Crypto.com will continue to act as the Official Title Partner of the Crypto.com Formula 1 Miami Grand Prix, a collaboration that began during the inaugural edition of the race in 2022. This partnership played a key role in raising the profile of Formula 1 and Crypto.com in the United States and beyond.
Emily Prazer, Formula 1 Commercial Director, expressed his enthusiasm for the renewal of this collaboration: “We have enjoyed a great partnership with Crypto.com since 2021, and this extension will make them one of our long-standing partners. Our sport has evolved significantly during this time, and we are thrilled to have them with us through 2030. We can't wait to see how they engage fans through their activations at races. »
Steven Kalifowitz, Directors of Marketing at Crypto.comhighlighted the impact of this partnership on the evolution of the brand: “Formula 1 was one of our first global sports partnerships and a key driver in the elevation of Crypto.com as a cryptocurrency brand the most recognized in the world. We are more optimistic than ever about the future of cryptocurrency. We can confidently say that cryptocurrency is here to stay, and we look forward to continuing this momentum with Formula 1.”
This partnership renewal coincides with several important milestones for Crypto.com. The company recently unveiled its 2025 product roadmap, which outlines ambitious plans to launch transformational services and offerings. These initiatives aim to position Crypto.com as the one-stop destination for cryptocurrency and digital finance, cementing its leadership position in the industry.
As Crypto.com and Formula 1 continue to innovate and evolve, their extended partnership promises to bring new dimensions of engagement and value to fans and users across the world. This collaboration exemplifies the dynamic synergy between sport and technology, setting a precedent for future partnerships in the digital age.
Good to know
- The partnership between Crypto.com and Formula 1 began in 2021, marking an era of transformation in the sporting environment.
- Crypto.com recently reached over 100 million users, strengthening its position in the cryptocurrency industry.
- The activations offered during the Grands Prix aim to enrich fan engagement with interactive experiences.
