The exchange Cryptocom will continue to be one of the crypto sponsors of the Formula 1 until 2030.
Sponsor present in F1 since 2021, Cryptocom has managed to make itself known to the general public thanks in particular to this sports sponsorship contract.
In an official press release, the Commercial Director of Formula 1, Emily Prazer, rightly highlighted the excellent partnership between the two companies.
Formula 1 commercial director Emily Prazer said:
“We have had a great partnership with Crypto.com since 2021 and this extension will make them one of our longest-standing partners.
Our sport has changed a lot during this time, so we’re excited to have them with us through 2030 and can’t wait to see how they engage with fans through their racing activations. »
This partnership clearly benefited both parties, providing them with a win-win deal.
Cryptocom now claims more than 100 million users worldwide, Binance has more than 250 million.
During these four years of collaboration, Cryptocom has enjoyed a massive television audience of 1.5 billion viewers, an F1 fan base of 750 million people, and an impressive 96 million subscribers on social networks.
Steven Kalifowitz, Chief Marketing Officer of Cryptocom, said:
“Formula 1 was one of our first global sporting partnerships and a key driver in elevating Crypto.com to the world’s most recognized crypto brand. »
Cryptocom is of course not the only crypto exchange sponsoring Formula 1 and other mainstream sports like football.
ByBit has signed a $150 million partnership in 2022 to display its logo on racing cars.
Recently, the crypto exchange Kraken announced a partnership with the Formula 1 team Williams Racing F1, click here to find out more.
The crypto exchange OKX is the official sponsor of the McLaren F1 Racing Team, click here to read our article.
News which comes as the crypto market has started to rise again in recent months despite a Bitcoin price currently down 9% today, click here to watch BTC price live.
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